Novuscover
Giving a flooring manufacturer a digital presence that finally matches its craft.
- UX/UI Design
- Implementation
Context
The company already had a distinct and well-crafted visual identity, courtesy of designer Cátia Fins Reis. Her digital and physical materials, including catalogs, provided a solid foundation for the UX/UI work.
The goal
Novuscover wanted an online presence that could compete with competitors who already had their own websites and digital product/service offerings.
Competitive analysis
Analyzed Novuscover's main competitors, national and international, including other manufacturers, regional leaders, and marketers in the same space, to understand how the site should position itself.
Usability tests
Testing clarified which information was easiest to understand and how users could best complete the tasks they came to the site for, this informed the move to high-fidelity prototypes.
Implementation and CMS
Built on Webflow, with a CMS so the site could stay dynamic and be updated easily across multiple pages without developer help.
Performance and SEO
Optimized metadata, URL structure, and content for search visibility, and used Google PageSpeed Insights to improve site performance.
Multilingual translation
Translated the site into English, Spanish, and French (plus the original Portuguese) using Weglot, reviewing each version for accuracy.
